Marketing attribution Primer
10
- Why is digital marketing attribution so hard?
- Web Tracking technologies (for marketing)
- Track a website a user journey
- Tracking technologies in Mobile app marketing
- Tracking a mobile app use journey
- Conversions and Marketing RoI metrics
- What is marketing lift (or uplift or incrementality)?
- How iOS 14 changed marketing
- Attribution windows and look back periods
- Attribution modelling – an introduction